The Joy of The Season with New Socks for the Homeless
The New World Group (NWG) is a remarkable marketing company. Not only do they excel in in positioning strategies and brand identity they also give back to the community. For 2017, The Joy of Sox (TJoS) – a nonprofit that gives new socks to the homeless – was the fortunate, and very grateful recipient of NWG’s year end grant.
The New World Group also used a sock theme to bring the joy of the season to their clients. Each client received a can of specialty socks as a holiday present. A video, The joy of the season, was also produced that talks about the joy of the season, the joy of a new day, the joy of giving back, and of course…the joy of socks.
The last image on the video says “New World Group is proud to be donating to The Joy of Sox this holiday season,” and provides a link to The Joy of Sox.
New World Group is a New Jersey-based (Secaucus) organization that offers a full spectrum of marketing services, with a specialty in positioning strategies and brand identity. They are driven by their clients; committed to bringing their vision to life through a blend of targeted research, excessive (maybe obsessive) brain-storming, innovative solutions and a cutting edge creative suite of multi-talented writers, designers, media junkies, production specialists, and global sourcing super-heroes. This method of collaboration is a now 20-year proven, time tested recipe for a new standard of advertising and marketing – a cross-platform approach that brings unprecedented success to our clients. For more information please visit www.NewWorldGroup.com.
The Joy of Sox® is a Philadelphia-based 501(c )(3) nonprofit with the mission of giving joy to the homeless by giving them new socks. Their vision is to be the best sock charity in the United States and to give six pairs of new socks to every homeless person in the America six times every year. Founded in 2010 they have given over 250, 430 pairs of new socks – over a quarter of a million pairs! – to the homeless in 30 states and five countries. For more information please visit www.TheJoyOfSox.org.